{"id":18374,"date":"2026-01-12T10:41:21","date_gmt":"2026-01-12T15:41:21","guid":{"rendered":"https:\/\/www.itadsummit.com\/?page_id=18374"},"modified":"2026-07-22T10:51:06","modified_gmt":"2026-07-22T14:51:06","slug":"masterclass-workshop","status":"publish","type":"page","link":"https:\/\/www.itadsummit.com\/index.php\/masterclass-workshop\/","title":{"rendered":"Masterclass &#038; Workshop"},"content":{"rendered":"\n<h1>\n\t\t\tClosing the Circularity Delta: How to Win &#8211; and Keep &#8211; the Enterprise Account\t<\/h1>\n\t<p>Supply is tightening, new-equipment pricing is a moving target, and legislation is turning disposition data into a compliance necessity &#8211; for the enterprise, the OEM, and GHG reporting.<\/p>\n\t<p>Limited to 50 attendees &#8211; secure your seat before it&#8217;s gone.<\/p>\n<h3>\n\t\t\tLimited offer of $100 only!\t<\/h3>\n\t\t\t<a href=\"https:\/\/buytickets.at\/itadsummit\/1863955\"  target=\"_blank\" rel=\"noopener\"    rel=\"noopener\">\n\t\t\t\t\t\t\tRegister Now\n\t\t\t\t\t<\/a>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.itadsummit.com\/wp-content\/uploads\/2025\/07\/masterclass-4.png\" alt=\"masterclass (4)\" height=\"768\" width=\"1366\" title=\"masterclass (4)\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h2>\n\t\t\tITAD Workshop: Migrating from an ITAD to a Full Circular Lifecycle Organization\t<\/h2>\n\t<p>Join Tim Suhling and Josh Beasley, alongside a select group of industry guest speakers, for an in-depth discussion on the benefits, challenges, and growth opportunities associated with transforming a traditional ITAD services model into a fully integrated circular lifecycle platform.<\/p>\n\t<p>Limited to just 50 attendees &#8211; secure your seat before it&#8217;s gone.<\/p>\n<h3>\n\t\t\tLimited offer of $100 only!\t<\/h3>\n\t\t\t<a href=\"https:\/\/buytickets.at\/itadsummit\/1863955\"  target=\"_blank\" rel=\"noopener\"    rel=\"noopener\">\n\t\t\t\t\t\t\tRegister Now\n\t\t\t\t\t<\/a>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.itadsummit.com\/wp-content\/uploads\/2026\/01\/TimSuhling_JoshBeasley_PNG.png\" alt=\"TimSuhling_JoshBeasley_PNG\" height=\"768\" width=\"1366\" title=\"TimSuhling_JoshBeasley_PNG\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h2>\n\t\t\tClosing the Circularity Delta: How to Win &#8211; and Keep &#8211; the Enterprise Account\t<\/h2>\n<p>Three things are converging on every enterprise IT buyer right now, whether they&#8217;ve clocked it yet or not:<\/p>\n<ul>\n<li><strong>Supply is no longer reliable.<\/strong> Component shortages, tariffs, and geopolitical chokepoints mean the next refresh cycle isn&#8217;t guaranteed to arrive on schedule.<\/li>\n<li><strong>New-equipment pricing has stopped behaving.<\/strong> Enterprises budgeting off last year&#8217;s price sheet are already wrong.<\/li>\n<li><strong>Legislation is pulling in the same direction.<\/strong> CSRD, SB-253, and right-to-repair rules are turning disclosure and extended-life into the enterprise&#8217;s best hedge, not a compliance cost.<\/li>\n<\/ul>\n<p>The ITAD that can quantify that opening in dollars, not tonnage, is the one that wins the RFP and survives the re-tender. That number is the Circularity Delta, and this session teaches you to build it, pitch it, and use it to keep the account.<\/p>\n<p>Facilitated by Dr. Peter Evans, former co-chair of the MIT Platform Strategy Summit on the Digital Economy, and Rich Bulger, author of Going Circular: The Evolution of Reverse Logistics into a Competitive Weapon.<\/p>\n<h3>KEY TAKEAWAYS<\/h3>\n<ul>\n<li>Build the Circularity Delta for any enterprise account.<\/li>\n<li>Present it to a CFO, and know where in the sales cycle it moves a decision.<\/li>\n<li>Read CSRD, SB-253, and right to repair as a commercial opening.<\/li>\n<li>Turn a disposition line item into the reason an account renews.<\/li>\n<\/ul>\n<h3>SPONSOR MODULE<\/h3>\n<p><strong>LayerIQ &#8211; Asset Intelligence for Circular IT<\/strong><br aria-hidden=\"true\" \/>A dedicated live segment, not a demo. Calculate a customer&#8217;s Circularity Delta in real time, run traffic-light routing across every asset, price against live commodity markets, and pull Cat 5, 11 and 12 reporting.<\/p>\n<h3>Why Attend<\/h3>\n<ul>\n<li>Walk out with a commercial framework for your next enterprise pitch.<\/li>\n<li>Get ahead of the legislative shift instead of reacting to it.<\/li>\n<li>Learn how to make disposition the reason a customer stays.<\/li>\n<\/ul>\n<h3><strong>DATE AND TIME<\/strong><\/h3>\n<p>When: Monday, 08\/03\/2026, 1:00pm &#8211; 4:00pm<br aria-hidden=\"true\" \/>Where: ITAD Summit &#8211; The Bellagio, Las Vegas<\/p>\n<p><strong>$100 per Seat &#8211; Add-On Ticket<\/strong><br aria-hidden=\"true\" \/>To purchase this add-on ticket, you must have an attendee ticket to ITAD Summit.<\/p>\n<h2>\n\t\t\tITAD Workshop: Migrating from an ITAD to a Full Circular Lifecycle Organization\t<\/h2>\n\t<p>This Master Class is an intensive three-hour session designed to equip ITAD leaders with the strategic frameworks, operational insights, and go-to-market considerations required to successfully evolve into a comprehensive, end-to-end IT lifecycle management organization. This session focuses on helping organizations adapt at pace to a rapidly changing industry while maximizing value across every stage of a product&#8217;s lifecycle.<\/p>\n<p>Join Tim Suhling, CEO of Circular Integrity, alongside a select group of industry guest speakers, for an in-depth discussion on the benefits, challenges, and growth opportunities associated with transforming a traditional ITAD services model into a fully integrated circular lifecycle platform.<\/p>\n<h3><strong>Key Takeaways<\/strong><\/h3>\n<ul type=\"disc\">\n<li>Industry Landscape &amp; Circular Lifecycle Role<br \/>\nA detailed overview of the current IT services ecosystem and the strategic role a circular lifecycle organization plays within it.<\/li>\n<li>Revenue &amp; Margin Expansion<br \/>\nHow incremental services drive increased revenue, improved margins, and enhanced customer satisfaction.<\/li>\n<li>Building for Scale<br \/>\nAn overview of scalable service offerings that are critical to competitiveness in today&#8217;s IT landscape.<\/li>\n<li>Challenges, Roadblocks &amp; Readiness<br \/>\nIdentify operational, organizational, and market challenges associated with migration and how to prepare for them.<\/li>\n<li>Sales Motion &amp; Long-Term ROI<br \/>\nBest practices for positioning expanded offerings to existing and prospective clients while prioritizing long-term ARR growth.<\/li>\n<\/ul>\n<p>The IT lifecycle management landscape remains highly fragmented, with multiple organizations touching end-user assets at various stages. This session provides practical guidance on how to stay ahead of industry dynamics and position your organization at the forefront of circular IT services.<\/p>\n<h3>Why Attend<\/h3>\n<ul type=\"disc\">\n<li>Prepare your organization for both current and future market demands<\/li>\n<li>Develop a model designed to generate incremental annual recurring revenue<\/li>\n<li>Design service programs that drive innovation, differentiation, and measurable client satisfaction<\/li>\n<\/ul>\n<section data-id=\"b4184ad\" data-element_type=\"section\">\n<h2>Date and Time<\/h2>\nWhen: Monday 08\/03\/2026\u00a0 1PM to 4PM<br \/>\nWhere: ITAD Summit &#8211; The Bellagio, Las Vegas\n<p>&nbsp;<\/p>\n<\/section>\n<section data-id=\"2c3fa7a\" data-element_type=\"section\">\n<h2>Purchase your Add On Tickets<\/h2>\n<p><strong data-start=\"0\" data-end=\"9\" data-is-only-node=\"\">Note:<\/strong> To purchase this add-on ticket, you must have an attendee ticket to ITAD Summit.<\/p>\n<\/section>\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.itadsummit.com\/wp-content\/uploads\/2026\/01\/technology-and-strategies-img.gif\" alt=\"technology-and-strategies-img\" itemprop=\"image\" height=\"604\" width=\"720\" title=\"technology-and-strategies-img\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.itadsummit.com\/wp-content\/uploads\/2025\/05\/workshop_2_720.png\" alt=\"workshop_2_720\" itemprop=\"image\" height=\"604\" width=\"720\" title=\"workshop_2_720\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.itadsummit.com\/wp-content\/uploads\/2025\/05\/workshop_1_720.png\" alt=\"workshop_1_720\" itemprop=\"image\" height=\"604\" width=\"720\" title=\"workshop_1_720\" onerror=\"this.style.display='none'\"  \/>\n\n","protected":false},"excerpt":{"rendered":"<p class=\"post-excerpt\" class=\"post-excerpt\">Closing the Circularity Delta: How to Win &#8211; and Keep &#8211; the&hellip;<\/p>\n<div class=\"link-more\"><a href=\"https:\/\/www.itadsummit.com\/index.php\/masterclass-workshop\/\">Continue reading<span class=\"screen-reader-text\"> &#8220;Masterclass &#038; Workshop&#8221;<\/span>&hellip;<\/a><\/div>\n<div class=\"link-more\"><a href=\"https:\/\/www.itadsummit.com\/index.php\/masterclass-workshop\/\">Continue reading<span class=\"screen-reader-text\"> \"Masterclass &#038; Workshop\"<\/span>&hellip;<\/a><\/div>","protected":false},"author":37,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-18374","page","type-page","status-publish","hentry","entry"],"_links":{"self":[{"href":"https:\/\/www.itadsummit.com\/index.php\/wp-json\/wp\/v2\/pages\/18374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.itadsummit.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.itadsummit.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.itadsummit.com\/index.php\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.itadsummit.com\/index.php\/wp-json\/wp\/v2\/comments?post=18374"}],"version-history":[{"count":15,"href":"https:\/\/www.itadsummit.com\/index.php\/wp-json\/wp\/v2\/pages\/18374\/revisions"}],"predecessor-version":[{"id":19446,"href":"https:\/\/www.itadsummit.com\/index.php\/wp-json\/wp\/v2\/pages\/18374\/revisions\/19446"}],"wp:attachment":[{"href":"https:\/\/www.itadsummit.com\/index.php\/wp-json\/wp\/v2\/media?parent=18374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}